Testimonials are a lot like gifts. They're a lot of fun to give, and they're also pretty exciting to receive. Especially when you're not expecting them. In fact, the best testimonails are those unsolicited testimonials that a client surprises you with.

I'm particularly proud of one I received very recently from my friend Stan Tyler of Champions Edge (Thanks for prompting this post Stan!):

"I agree or suspect you are on to something re b2b, but what I think is more apparent is what really is obvious from the viral-ness is your ability to network is based on your good strong relationships with many people, from that foundation we/they will take your idea and 1) read it, 2) trust you to bring quality, and then as a result 3) share it with my/their networks.

I was telling someone earlier today on a call that I now have an absolute knowing that my number one business development tool is being interested in others and by being interested in them I can then provide value. The second cut of that is “providing value” often is being the connection for people to someone who will do great work for my friends/network (period)

I have known this but it has really come home in a stronger way by being around you...

Thanks for how you serve me."

Giving a testimonial is one of the best ways to show your appreciation for someone you've done business with who's done a great job for you. It ranks right up there with giving a referral. Sometimes a well written testimonial is better than a referral. If your testimonial helps someone establish a higher level of credibility and is something they can use on their website, brochures, mailings, etc. It can be of immeasureable value.

Here's my personal challenge to you. Write a testimonial for someone who's not expecting it TODAY. Pick that one person who is always going above and beyond the call of duty in their service to you.

For a couple more great testimonal examples read the enorsements on my: LInkedIn Profile

Happy networking!

Scott Ingram
NetworkInAustin.com

P.S. Stan deserves his own testimonial as well. If it weren't for Stan you might not be reading this blog right now. Stan helped me take NetworkInAustin.com from a vague idea to a profitable business in roughly 45 days! Stan is an incredible business coach who I can't recommend highly enough. If you're wanting to make 2006 your best year ever you'll want to call Stan right now. Thank you Stan for how you serve me.