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Your E-mail Signature is a Networking Tool

posted on May 17, 2009

I've noticed lately that too may people are missing out on the opportunities that a good e-mail signature provides. Setting up an e-mail signature that automatically pops up every time you send a message is really easy and only takes a few minutes to create if you don't already have one. The advantages are numerous.

Here are just a few examples of why you want to make sure you always include your own e-mail signature, and be sure it includes your contact information.

1) If someone is going to e-mail a virtual introduction about you they can just cut and paste your signature. Save them the trouble of having to look-up your contact details and retype them.
2) When your e-mail is received on someone's Blackberry or iPhone it's now just one click to call you.
3) If your e-mail is forwarded to someone else they easily click on the links you've provided to learn more about you and your company.
4) It lets your friends know where else they can find you. Would they have otherwise known you were on Twitter?

Are you effectively using your own e-mail signature?

I'm not suggesting it's perfect, but here's what you'll find at the bottom of each one of my e-mail messages:

Happy Networking!

-Scott