Use Twitter to Give More Referrals

posted on July 3, 2008

In the last few weeks I've been engaged in my own online networking experiment (using social media, web 2.0 or whatever you want to call it). I've been a big fan of LinkedIN for a couple of years now, but until a few weeks ago hadn't made the leap to Twitter, Facebook, etc. You can expect to find a series of posts here about the results of my own experiments. I also feel pretty close to developing my own strategy for leveraging all of these tools as a professional which I'll share with you here as well.

I thought I'd start with a little bit about Twitter. My first impression of Twitter was that these quick little updates were an asinine waste of time. How could writing and following constant updates possibly be productive? I was amazed at how quickly I was turned around. I quickly realized that there's almost no better way to deepen some of your relationships. I have friends who I follow on Twitter who I see in person once or twice a week on average. I'm way more connected to them and what's going on in their lives now that I'm following them on Twitter. Again, I'll write more about this, but this benefit alone makes any and all of the effort worth it.
 
Even more recently I've found that you can find numerous ways to give referrals to and otherwise help those that you're following since you know what's going on with them. In a very recent example a friend and I started following each other on Twitter. I learned that he's intensively working on learning a new technology. Several days later I received an e-mail about a local conference on this very topic. I was able to forward that e-mail and within a day he was registered for the conference. How cool is that? Without Twitter I never would have known that this was even on his radar screen.

Do yourself a favor and setup an account today. You'll thank me for it.

Of course you'll want to follow me as a best practice first step. :)
www.twitter.com/scottingram

Happy Networking!

Scott Ingram
NetworkInAustin.com

Author: Scott Ingram

Categories: Business Networking, Networking Tips, Scott Ingram, Twitter