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Traffic Matters: How Less Means More
posted on January 1, 2010
Ok, so we’re not as big as Facebook or Linkedin. And we're not trying to be. We’re the biggest thing going in Central Texas, and we’re growing and ambitious, but we’re not living in a dream world. We don’t have tens and hundreds of millions of active users.
Not only is that nothing to be ashamed of, it’s actually to your advantage. For you, in most case, our healthy, prequalified traffic is 10x better than Facebook's humongous, unqualified traffic.
Figure it this way, if you wanted to attend a live networking event tomorrow for the purpose of making durable connections with local professionals that share your interests, would you rather this event be held at:
a) the Indianapolis Motor Speedway with an unfiltered national attendance, or
b) Austin Music Hall filled with local professionals interested in forming real referral relationships with you?
You’ve got limited time and a full schedule. Say you’ve just devoted an hour to a new blog post on NetworkinAustin.com. You want quality of traffic, not quantity.*
NetworkinAustin.com attracts and aggregates the best talent and most networked individuals in Central Texas. We are the hub.
You want our traffic. Google likes us, too.
You want to introduce yourself to your true peers, not Joe Blow’s Aunt Sally who never heard of you anyway. Unlike Facebook (for all its merits), Network in Austin is lean and mean. No slack-jawed gawkers lurk here.
Chances are your next great referral is going to come through an NIA channel, not Facebook or Linkedin. Call it a hunch. Sure, you should also use Facebook and Linkedin and Twitter and all the rest because they can serve different purposes, maybe. And all these things can work together in a kind of harmony.
But don’t think that bigger is always better. In networking, it’s all about those key relationships that matter most to you.
*Quantity is not necessarily a bad thing, we realize. We urge you to link to your blog posts here and not ignore larger audience opportunities in your online marketing efforts. It’s just that our traffic is really potent traffic, that’s the main point.
Author: Scott Ingram
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