Whether you're attending a brand new networking event you've never attended before, or you're a long time member of a well established group you can benefit by bringing someone with you.

Walking into a new networking group where you don't know anyone can be really uncomfortable. Even after all the networking I've done I still get a little nervous in a big group of total strangers. You can help yourself and one of your customers by bringing them along. I'm not saying the two of you should go to the event and just talk to each other. Instead use each other to get to know new people.

By introducing each other to every new person you meet you can become walking testimonials for each other. It'll make you feel more at ease since you can just worry about promoting your customer. You'll also be a little bit more credible in the eyes of the new folks that you meet since you'll have someone right next to you who will vouch for your work.

This works equally as well if you're very established in a group. Invite a friend or colleague to visit the group with you. You can then take them around and introduce them to the key people that they should know. Your guest will be extremely grateful for your efforts, and the other members of your organization will appreciate your help in bringing new people to the group.

Pick up the phone and invite one of your customers to your favorite networking group, or call a friend who'd also be interested in a networking group you'll be visiting for the first time. It'll be a lot easier than going alone, and you'll both win.

Happy networking!

Scott Ingram
NetworkInAustin.com