If done appropriately and consistently over a period of time networking is a powerful marketing strategy. But, it's not a magic bullet.

In business it seems we're always looking for the magic bullet. That one secret sales technique or marketing strategy that will payoff beyond our wildest dreams immediately. There's got to be a service, consultant or trick I can use to get unbelievable results within a week.



The truth is this type of magic bullet just doesn't exist. Instead it's a well thought out, constantly tweaked and refined and consistently implemented strategy that works best. Even a mediocre plan that is done consistently will produce far superior results than a great plan that is only worked for a couple of weeks.

Networking is no different. It's more important that you do it, not necessarily how you do it. Certainly doing it well will produce better results. However, being the greatest networker in the world won't do a darned thing for you if you don't get out there and build relationships.

This doesn't apply just to networking. Any marketing strategy is going to follow the same rules.

Be consistent and your chances for success will be much higher. If you're also consistent about continuing to learn and improve your odds will improve even more.

Happy networking!

Scott Ingram
NetworkInAustin.com