These days it seems that everyone is trying so hard to set themselves apart. That makes it even more difficult to get noticed. But, don’t think that you need to have a multi-million dollar ad budget to get noticed. Sometimes it’s the little things that really make the difference.

 

I have to admit that this post was prompted by a bad experience that I had. Several months ago I was working with one of my clients and accidentally learned that they had started using another vendor that I had referred to them prior to our meeting. I’m glad they chose to work with that vendor, but I was a little surprised simply because the vendor had never told me that they landed the account.

 

This was a substantial account, probably worth 5 figures to this vendor. Now, I don’t expect to be lavished in gifts or sent exorbitant referral fees (although that can be nice). All I really expect is a simple thank you.

 

The next time it made sense for me to refer this vendor I gave it a serious second thought. Are you losing business simply because you didn’t say Thank You? I will tell you that I did make the second referral because they were the best fit for that client, but if I’d had another alternative it’s very likely that I wouldn’t have referred them again.

 

Just saying “Thank You” goes a really long way. Who should you thank today?

 

Happy Networking!

 

Scott Ingram

 

P.S. Thank YOU for reading my blog. I hope you're able to glean some value from the networking tips I share.