In my own reading and research it seems like the most important element of a successful blog is regular contributions. Ideally this probably means that you post just about everyday. That's probably unrealistic for most of us who are running businesses withour never ending to do lists.

At the very least I think a blog can be relevant with about one post a week. The only problem with occasional posting is that you're probably not likely to attract regular readers. Those who post to their blogs frequently will probably find that people read their blogs more frequently, and are more likely to find something new.

My personal intention is to find a happy medium and to post about 2 or 3 times a week. Since I'm not real concerned with editing myself this should only take about an hour each week. I'm comfortable with that, and hopefully the people reading this (hello? is anyone out there?) will generally find something new when they check back.

Scott Ingram
NetworkInAustin.com