Personal Branding

posted on October 17, 2005

Last Tuesday I attended Leadership Austin's first Leadership Horizons event where the topic was "Personal Branding."

Dr. Ted Middelberg of Systemic Leadership LLC did a great job presenting this interactive workshop. I think all of those who were in attendance got a lot out of it.

With Ted's permission I wanted to share the contents of one of his slides with you. The focus of the presentation was leadership, however I think the topic had a much broader appeal than just leadership. The slide was titled: Positioning and Leadership

  • Leadership research does find a consistent list of traits one might hope to possess if one wants to be PERCEIVED by other as leaders:
    - Intelligence, Self-confidence, Determination, Integrity and Sociability

  • Leadership research finds that a key difference between "effective" and "successful" leaders is their skill at networking.

Again, I think the context here is far broader than just leadership. I would submit that the five characterists mentioned (Intelligence, Self-confidence, Determination, Integrity and Sociability) are also the traits of a successful networker, and of someone who is "referable."

Thank you Ted and Leadership Austin for putting together such a valuable workshop. I look forward to many more.

If you're interested in Leadership Austin's Leadership Horizons learn about their coming events:

Finding the Leader Within - October 18th
Hernessing Your Creative Intelligence - November 4th

Happy networking!

Scott Ingram
NetworkInAustin.com

Author: Scott Ingram

Categories: Austin, Business Networking, Scott Ingram