Traditional networking advice seems to harp constantly on building new relationships. It suggests that when you're at an event you shouldn't spend much time talking or sitting with people you already know.

From a strong networking strategy perspective I think this advice is a bit misguided. Chances are you already know a lot of people who can help you on your path to success. You just don't know them well enough, or they don't know that there are ways that they can help you.

If you're like the average person and not even a "networker" per se, then you likely already know hundreds of people. You've met them over many years. Starting in school and college and those you grew up around. As you've gotten older you've met scads more through various employers, your church or volunteer involvement, they've lived next door to you, and heck some you're now related to by various marriages.

Which seems more productive to you?

1) Meeting somebody you've never met before today. Getting to know them a little bit. Scheduling another meeting to get to know them a little better, and then asking for some type of assistance based on this new relationships you've begun building (total time in relationship: A couple hours)

2) Calling up an old friend or former colleague. Finding time to reconnect on the phone or over a meal/drinks, and asking them for the same type of assistance. (total time in relationship: years? decades?)

Which is more likely to produce a result given the amount of relationship and trust you've developed? The answer is clear.

So as you develop your own networking strategy, please don't forget that you already have a network! It's also important to know that relationships don't expire. I'm having coffee with a friend I haven't seen in probably a couple of years, after she reached out to me last week. I can't wait to catch up with her. This is way different than starting yet another new relationship from scratch.

Also, don't be concerned that you're spending too much time with the people you already know at networking events. The reality is that these people are the most likely source of new opportunities BECAUSE you like each other. Just be sure to communicate clearly and simply what it is that you need so that they can help.

Happy Networking!