The give and take of networking is probably best described as networking karma. It doesn't always make sense, and in the end you'll generally get back what you've given. Give a little, get a little. Give a lot, get a lot.

I recently heard networking described in terms of a bank account. The idea is that you've got to open an account (relationship) with a deposit. The more you deposit the more you can withdraw. Of course you can't be overdrawn. This is a good explanation in that it clearly describes the fact that you need to first help other people.

However, in the real world of networking things don't always follow such a simple cause and effect pattern as a bank account. Following the bank account example you can't make multiple deposits at one bank, and then take withdrawals from another bank that you didn't even know existed. Where the benefits of networking come from are often a surprise.

Zen Networking
The payoff from networking usually comes from where you'd least expect it. Because of this unusual way that your good deeds will be rewarded it doesn't necessarily matter who you do them for. Many times it's better to help out someone who theoretically could never pay you back.

Don't take networking too seriously. You'll become frustrated very quickly if you spend a lot of time trying to plan your outcome. It rarely works the way you think it will, but it does work!

Happy networking!

Scott Ingram
NetworkInAustin.com