I realize this is a pretty outrageous statement, but the truth is very little networking actually happens in a networking meeting.

The reason I say this is because real networking is about building relationships. It's very difficult to begin building a relationship with someone with the many distractions present at the typical event. Between the dozens or even hundreds of other people in the room, food being served, presenters and speakers a real personal connnection is almost impossible.

Networking meetings are just the beginning of real networking and relationship building. It's at a networking meeting that you can make a few brief connections with a variety of people. Until a follow-up step is taken by you or your fellow networker you'll probably forget all about each other within a few days.

A networking meeting is a great place to identify people you'd like to begin cultivating a relationship with. You may want to review my previous post about Large Networking Events. I'll also be talking more about networking strategically in future posts.

Networking really starts with a one on one meeting. Getting together over coffee, or lunch and spending some time learning about your fellow networker is where a true networking relationship starts. This is not the time for a sales pitch! Instead take the time to learn about the person you're meeting with. What are they passionate about? What is their biggest challenge? Is there anything they need that you might be able to help them with?

Start really networking today! Pick-up the phone and schedule a meeting with someone you'd like to network with. It'll be time well spent.

Scott Ingram
NetworkInAustin.com