We're all so busy these days that most of us don't notice the difference between similar companies. In my last post I commented on an experience with my dry cleaner. With them I found a small difference. Think about the dozens of companies that you do business with on a regular basis. What's the difference between them and their competition? What about you and your competition? What makes you different? Do your customers and prospects know the difference?

Most of the time you'll find that the things that make a big difference between one company and another are the little things. By little things I mean rediculously little things. Things like people who follow-up when they say they're going to. Simply being thanked for my business or receiving a quick note in the mail. Heck, just remembering my name apparently does it for me.

What little things can you do to separate yourself from your competition in a BIG way?

Of course this applies to your networking relationships as well.

Happy Networking!

Scott Ingram
NetworkInAustin.com