High Pressure Referrals

posted on November 3, 2005

Maybe it's just me, but I feel like I've personally been pressured for referrals in the last couple of weeks.



There's a big difference between asking for a referral and pressing someone for a referral. You can't expect anyone to give you a referral. Even if you've just done a huge favor for them. Just because you've been able to help someone else doesn't mean they can or will give you a referral. Good networking is not about "I do for you, and then you must do for me."

Good networking follows a model that you'll be more familiar with if you've seen the movie Pay it Forward. For more about this particular topic you might want to refer to the post I wrote in August about Networking Karma.

Referrals will come naturally once you've built a relationship, established trust, and proven that your product or service is worth telling someone else about. You can't pressure someone into giving you referrals, and not everyone can or will give you referrals.

Referrals should not be an obligation; they are a well earned gift.

Keep building those relationships, show that you're worthy of trust. Do this consistently over time and you will be showered in gifts!

Happy networking!

Scott Ingram
NetworkInAustin.com

Author: Scott Ingram

Categories: Business Networking, Networking Tips, Scott Ingram