Focus on One

posted on August 23, 2009

One Finger

Does your company offer several different products and services? Are you involved in several projects or causes? Do you have more than one skill?
You are rare indeed if you were able to answer "No" to any of these questions. It seems we're all working on several things at any one time. So how do YOU answer the question: "What do you do?"

Here's a hint: The wrong answer is to list all of the above.

Articulating what you do can be one heck of a challenge, especially since there's just so much. However, if you try and describe all of the different things you're working on you're just going to confuse people. Over time you can introduce some of the other things you're involved with, but that comes later.

In an initial encounter or introduction it's best to focus on just one thing. Be specific and don't worry that you're leaving something out. It's better that people remember 1 thing about you rather than walk away confused and not remember anything.

Happy Networking!

-Scott Ingram
NetworkInAustin.com

Author: Scott Ingram

Categories: Business Advice, Business Networking, Networking Tips, Scott Ingram