Consistency is probably the most important element of any marketing strategy.

 

I’ve been thinking a lot lately about the various things that I do. Almost all of it comes down to helping people market and build their businesses or careers. Of course networking is my personal favorite marketing strategy, and the work I do with Levelfield as their referral program coordinator is about helping people develop successful marketing tools.

 

The number of marketing tools and strategies out there is absolutely endless. None of them work if you don’t implement them and do them consistently over time.

 

I’m not saying that every marketing strategy works. Something what works exceedingly well for your friend may not work in your industry or with your target market. Most people spend too much time trying to find the marketing magic bullet. There is no magic bullet. The best strategy is the one that you do consistently over time, and continue to refine as you learn more about that strategy.

 

If you’re like me and most of the people I know; the best way to learn is by doing. Reading more and more books and not acting on any of the information you learn will NOT help you get more clients or find your next job.

 

Now STOP reading my blog and go sell something! (but, feel free to come back later… AND be sure to act on the things you learn here.)

 

Happy Networking!

 

Scott Ingram

 

Yes, you’re right! I’ve not been blogging as consistently as I used to. Having a new baby girl has had a fairly significant impact on my own level of consistency. Thanks for your patience as I work on become both more effective and more consistent myself.