Business Networking Tips in "linkedin"

Neglected Network

posted on March 12, 2010

Question: I’ve somewhat neglected my network over the last few years due to new responsibilities at my company, illness & death in the family.  My work schedule does not permit me to attend networking meetings as often as I have in the past.  1)What is the best way to refresh past contacts? 2) What is the best way to keep all contacts fresh going forward? Read more »

Author: Scott Ingram

Maintaining Your Networking Visibility

posted on October 25, 2009

One of the hardest parts of networking is the consistency that's required. If you're anything like me you have to contend with natural busy cycles. There are times when you're so busy you struggle to find time to eat and breathe, and other times when things are a little slower and you can afford to be out networking a little more. Read more »

Author: Scott Ingram

The Networking Rule of 150

posted on March 17, 2009

The Economist recently had an article titled: "Primates on Facebook," which suggests that even with social networking tools like Facebook and Twitter they still don't change the fact that 'the size of the human brain allows stable networks of about 148. Rounded to 150, this has become famous as “the Dunbar number”.' I first became aware of the Rule of 150 after reading about it in Malcolm Gladwell's book: The Tipping Point (a great book that I highly recommend by the way). When I mentioned this article on Facebook one of my friends quipped: 'Said the man with 455 "friends."' Sure I may have a lot of connections on Facebook and LinkedIn, but I see the Rule of 150 as being a description of your core network. Certainly we've all met more than 150 people, we may even have quite a few more legitimate relationships than this theoretical 150 person limit. However if you really boil it down to the truly meaningful relationships I would image that you, like me, would come up with a number really close to 150. Your core network in my opinion is your real network. These are your family, close friends, co-workers that you're close to, etc. The people you spend most of your time with, and have really solid relationships with. This certainly wouldn't include that guy you see a couple of times a year at this event or that event. It probably doesn't even include people you've had lunch or drinks with once or twice. These are the individuals you really spend time with, and who spend time with you where you have much deeper relationships. So here's an interesting exercise I've been playing with. Exactly who makes up your core network? Who are these 150 people? Are they the right 150 people? There's also the theory that says you're most likely to be like the people you spend the most time with. It's probably a smaller subset of the 150 that this theory applies to, but it's an important concept to pay attention to. Consider making an actual list to get a better understanding of what your own core network looks like. That's just my 2 cents. What do you think? I'm very interested in your thoughts and comments. Happy Networking! Scott Ingram NetworkInAustin.com P.S. I'm considering writing a follow-up post. Something along the lines of: Beyond the Rule of 150 - The Impact of Social Networking Tools on Network Size. I have some definite opinions, but don't want to taint your thoughts with mine... yet. :)

Author: Scott Ingram

Don't be a Nasty Networker!

posted on January 10, 2009

Recently I asked my network through LinkedIn: "What are the visible attributes of a 'Nasty Networker?'" Over 30 people responded through LinkedIn (others replied via e-mail, but I've not included their responses in this post). I encourage you to read the complete question and all of the answers here. A big thank you to everyone who contributed to this list. You were all incredibly helpful! I've boiled the answers down into some common categories ranked by the frequency of their appearance   Signs of a Nasty Networker Selfish. Not interested in helping others. Doesn't ask questions. Talks too much. Bashes or otherwise acts inappropriately towards competitors. Uses high pressure and other bad sales techniques. Abuses contact information. Sends spam and other unwanted communication. Ignores business card etiquette. Social climber. Always looking for somebody better to talk to. Not open. Naive and needs education (about proper networking). More interested in the quantity of connections, not their quality. Disrespectful. In the end I think that "Nasty Networking" is driven primarily by either naivete or desperation. I saw a quote recently that suggested that the selfish type of taker networking is not networking at all, but rather Needworking. My hope is that by sharing this list we can help the naive/needworkers get onto the path of true networking. As we prepare to launch the first NetworkInAustin.com events it also my intention to not allow any "Nasty Networkers" to attend. Hopefully the education provided in this post will dissuade anyone from taking these approaches so that we're not forced to ask people not to return. Here are many of the consolidated responses to my question grouped by the categories listed above. Selfish. Not interested in helping others "Doesn't try to help at all" "Selfish and self-interested"    "In short, a 'Nasty Networker' is self centered and disinterested" "Uses every opportunity to speak (including thank you's and announcements time) to give a sales pitch for themselves" "refers less than is referred to him/her (it is ALWAYS better to give than it is to receive)" "Someone who immediately asks 'who does your ....' (phone, insurance, payroll, office supplies...) instead of saying 'who are YOU?' and getting to know you." "100% self-focused -- demonstrations may include: usurping your time while at an event asking for "free" business advice; never offering anything in exchange" "Rude, disrespectful, fast-talking, is not interested in a mutually beneficial relationship, totally dis-interested in you or your needs." "My main beef regarding a nasty networker is one with the belief that it's all about them" Doesn't ask questions. Talks too much "Doesn't ask questions"  "Talk don't listen"    "Talking not listening"  "A 'Nasty Networker' keeps their own interests secret, they listen, and want to 'know', to own, and control." "talks more than listens" "Poor listeners." "Vomitous from the mouth" Bashes or otherwise acts inappropriately towards competitors "Steals from competitors" "Bashing or being condescending towards competing companies or products" "Talks down about their competition" "Some of the most memorable "nasty" networkers that I've come across made an (unfavorable) impression because they were publicly trashing a competitor" "A nasty networker is somebody that comes to an event sponsored by another company and stands next to the host the whole night scarfing their contacts." Uses high pressure and other bad sales techniques "They launch into their sales pitch as part of introducing themselves." "Asks for a one-on-one meeting to get to know you, gives you a sales presentation." "Asks for a meeting because he/she is interested in YOUR business, gives you a sales presentation." "if there is no relationship there, I'll go to the internet before I'd go to a pushy salesperson!" "people will ask you questions about your business at a networking function in a way that seems geared specifically to put you on the defensive--these sort of questions are perfectly appropriate at a pitch meeting or the presentation of a proposal, but I'm not sure a networking event is necessarily the best venue" Abuses contact information. Sends spam and other unwanted communication "Uses the majority of all communications (personal interactions, e-mail, blog, twitter etc.) to try to sell you something" "I've had a couple of nasty networkers that asked for my information and promptly signed me up for their weekly newsletters (or worse, their promotional pieces!) without even the 'great to meet you' email followup to our initial meeting." "I find especially annoying those who add you to a distribution list without asking" "Follows up with email/call that is all about the" Ignores business card etiquette "They give you extras of their business cards so you can pass it on to someone who might need their services ... the first time you meet them!" "Grabbing everyone's cards and then leaving early" "Networks like a bull in a China shop - runs up to everyone with the intro/handshake/business card routine - never listens or asks about anyone else" "Only interested in collecting business cards"  Social climber. Always looking for somebody better to talk to "The person who scans the room looking for for new targets while trying to engage you in some sort of dialogue." "The 'look past you' networkers just nodding until they can talk to someone else." "Lack of eye contact. If a person isn't focused on you, they are 'elsewhere'. They are probably looking for better alternatives vs. talking to you." Not open "They talk only to people they know at networking events." "those who aren't willing to invite new people into their ongoing conversations." "Talk to only people that they know." Naive - Needs Education "I trust that all of these attributes will either be retooled by the novice as they mature and learn ethics or they will be weeded out." "I think most people who are bad networkers are just ignorant and uneducated. I've only met one person in 5 1/2 years at the Chamber who was deliberately hateful." "I guess the 'Nasty Networker' walks the line of desperation. 'I have to make my numbers now so I am going to impose myself on each and every prospect I run across.'" Quantity vs. Quality - is out for quantity versus quality Quantity verses quality Disrespectful I also think networking gets a bad rap from people who are condescending Happy Networking! Scott Ingram NetworkInAustin.com

Author: Scott Ingram

Develop Your Own Online Networking/Social Media Strategy

posted on October 19, 2008

The number of social/online networking tools is, to put it bluntly, overwhelming. From Business Blogs to Twitter, LinkedIn to Facebook, Plaxo to MySpace and everything in between the choices are astounding. Hopefully you're using at least one of these tools, even if it's only casually. The trick is to develop your own strategy in how you utilize these tools so they don't take over your life. If done incorrectly the time you spend on e-mail and your social networking activities will consume ALL of your available time. That would be bad, unless that's your business. So how do you develop this strategy? First an understand of what you're trying to accomplish would be very helpful. Personally I have three primary goals when utilizing these tools. Maintain or deepen connections with people I've already met. Build visibility for myself and the things I work on and am passionate about, and attract other like minded people to me through these efforts. Find appropriate contacts and make connections through referrals/introductions. Initiate new professional relationships that make sense. Once you're clear about your goals you can start to think about how you'll use each tool. I'll share with you 2 of my own examples: I've already written about My LinkedIn Networking Philosophy I encourage you to read that. Very generally LinkedIn is a way for me to maintain contact with people I have a genuine connection with. That way if they change jobs or move I don't lose track of them because all of their other contact information changed. I have a way of being in the loop. It also helps me see relational connections. For example if I want to meet the CEO of a prospective company and they're on LinkedIn I can see our mutual connections and potentially ask those individuals to make an introduction for me. Twitter is quickly becoming my new favorite tool. I avoided this one for a long time because from the outside it sounds just plain goofy and like it will be a colossal waste of time. Turns out it's the best relationship deepener I've ever seen. People I know well who I follow on Twitter I now know really, really well. Even more impactful are those that I kinda know, and have the ability to get to know at a much deeper level. It's a little hard to explain just how this works. I highly recommend you just quickly create an account, follow a few people and see what you think. You're welcome to start with my profile just to get an idea: www.twitter.com/scottingram Over time I will go deeper into the use of each of these tools (stay tuned!). In the mean time your best bet is to just begin to play with a couple of these sites. Here's a little bit of generic guidance on the order in which you should explore these sites and why. If you are a business professional this is my opinion of the order of importance of these tools: LinkedIn - If you're a professional you MUST be on LinkedIn. Facebook - It's less geared toward professionals, but it's much better at helping you reconnect with people in your long ago past. High School, College, etc. Twitter/Business Blogs - In terms of priority these are tied. However, what they each bring to the picture is very different. Plaxo/Myspace - For the professional I think these are fairly irrelevant. Plaxo doesn't really add any value beyond those listed above (it used to in the past when it was about keeping contact information up to date). As for MySpace it's maybe not my place to say this since I'm not even on it, but I don't see how it adds value for the professional. Please feel free to comment if you disagree. All others - Beyond these core tools there are probably hundreds of others. The learning curve and critical mass is typically steep enough that unless there is something in a very specific niche that would be helpful to you it's probably not worth your time to explore these. Again, I'm open to suggestion and hope you'll comment if there are other tools that have been helpful to you. I encourage you to look beyond this post. I've written at least a little bit about most of these tools, especially business blogging (as that's what you're reading now) and you can navigate these topics using the categories listed below. Happy Networking! Scott Ingram NetworkInAustin.com

Author: Scott Ingram

Nominations and Testimonials

posted on September 29, 2008

If you've been reading my blog for any length of time you know that I consistently write about finding ways to add value to your network. A couple of ways that you can quickly add lasting value to those deserving individuals in your network are through award nominations and testimonials. If you pay attention to it you'll notice quite a few requests for nominations for a variety of different awards through out the year. Here are just a few examples: Austin Business Awards - Greater Austin Chamber of Commerce Austin Under 40 - Young Men's Business Leage (YMBL) and Young Women's Alliance (YWA) Entrepreneur of the Year - Ernst & Young BiG IDEA Awards - BiG AUSTIN Best Places to Work - Austin Business Journal Keeping an eye out for these calls to nominate and spending just a few minutes to think about the one or two people in your network who are really deserving of this type of recognition. Investing just a few minutes of your time to fill out a nomination form can bring some great recognition and publicity to your nominee. Please don't make the mistake of thinking that somebody else will nominate them. Worst case scenario there is nothing worse than for them to receive multiple nominations. How do you think these awards get won? The most deserving of recognition in your network might not fit a particular award category. That's ok, you can always write an unsolicited testimonial. Again, this act takes just a few minutes but can be incredibly valuable to the person you're testimonializing. Best practice: make the testimonial public. An easy way to do this is to write the Testimonial on LinkedIn. That way the person you've written it for has the choice of whether or not to display what you've written (they'll be thankful either way). If they do choose to add it to their profile both your entire LinkedIn network and their network will be made aware of your kudos. The next time you see a nomination request take 2 minutes to think of someone you can nominate. Right now, choose the one person in your network most deserving of a testimonial (the name should pop into your head almost immediately). Now take just 5 minutes to write a quick testimonial and send it to them. I promise you'll make their day. Happy Networking! Scott Ingram NetworkInAustin.com  

Author: Scott Ingram

LinkedIn Connection Request Best Practice

posted on September 2, 2008

It's one thing to use the standard "I'd like to add you to my network on LinkedIn" boilerplate when making a LinkedIn connection request to somebody you already have a relationship with. I'm sure many would disagree, but if we already have a real life relationship I'm not going to be upset that you didn't change this message. Using this to connect with somebody you've never met, and have never had any previous interaction with on the otherhand is rediculous. Yet I get them all the time. It's what prompted my previous post about My LinkedIn Networking Philosophy. Today I bring you the best connection request I've ever received. With permission here is Sherry Lowry's request from late last week: Scott, I'd say at this point i may be more of a FAN than a friend, and I'd like to change that. Interim, I'd also appreciate adding you to my professional network on LinkedIn -- and ALSO buy coffee when you have time to connect live in Austin. I like everything i've learned about you - and none of it has been first-hand. It seems well past time to know more DIRECTLY about you and what you want next in your own future. - Sherry Lowry, MCC Granted Sherry and I have a number of mutual connections so this wasn't the coldest of cold introductions. However, she's obviously taken the time to understand my networking philosophy and made the entire request about me and not herself. Work to incorporate these 3 points into any cold connection request or introduction: A connection point that you both share and/or why you think it makes sense to begin a relationship Specifically how you think you can add value to them (What's in it for them?) Suggest a specific next step. This could be an e-mail dialogue or scheduling a time for coffee or a phone call. I'm looking forward to my phone conversation with Sherry tomorrow morning. How do you introduce yourself into stronger connections? Happy Networking! Scott Ingram NetworkInAustin.com

Author: Scott Ingram

My LinkedIn Networking Philosophy

posted on August 11, 2008

I'm frequently sent LinkedIn invitations by people I don't know. Generally speaking I do not accept these connections, but have in the past written a long winded response explaining why not. Frankly I'm a little tired of doing that so I thought I'd share the philosophy on my blog and just link to this in the future. Plus it might also help you clarify some of your own thinking about how you use LinkedIn. There are two schools of thought on LinkedIn. There are LIONS or LinkedIn Open NetworkerS and then there are the rest of us. (Does that make us closed networkers?) The real debate is between quantity and quality. LIONS believe in quantity and that every connection is valuable because you just never know. I believe in quality networking and work to have some type of relationship with every person I'm connected to. Having a relationship is a tough thing to define. Typically if my fellow networker is here in Austin I want to have had some type of face to face interaction with them. Typically I want this face to face to have been just the two of us (lunch, coffee or some other one on one encounter). If this type of connection isn't possible due to geography or some other type of circumstance I want there to have been some type of meaningful dialogue. Maybe we spent 40 minutes together on the phone or have gone back and forth a descent number of times via e-mail in an online discussion. I try to hold to these standards because when someone uses LinkedIn the way it is intended and finds a connection to someone they'd like to meet where I am the connection, I want to be in a position to make that introduction. If I accept just anyone's connection it's very likely that I have little or no credibility with the person you'd like me to introduce you to. The only thing we share is our LinkedIn connection. This is simply my LinkedIn networking philosophy. I'm not saying it's right or wrong, it just how I play the game. I encourage you to develop your own philosophy. Take the time to learn about the rationale behind being a LION and decide which is best for you. If you choose not to be a LION this does not by any means make you a "Closed" networker. It probably just means you're more focused on real relationships which is where the real business and real opportunities will come from. If you are reading this because you tried to connect to me and I sent you this link you are on the right track! Many who initiate blind LinkedIn connection requests have no intent in ever building any type of meaningful relationship (and would never take the time to read all of this). The fact that you've just read this shows you're clearly not one of these folks. Now that you've gotten this far please send me an e-mail or LinkedIn InMail. I'm sure we can find a way to resolve the issue with our current lack of relationship. Happy Networking! Scott Ingram NetworkInAustin.com P.S. If we're not connected and we should be please send a connection request: Scott Ingram's LinkedIn Profile

Author: Scott Ingram

Keep Yourself Out of Social Networking Trouble

posted on August 2, 2008

As I get closer to writing my series of blog posts about social networking for the business professional based on my own recent experiments I thought you might like to read a great post by my friend Liz Handlin. She wrote a post called Social Networking for Professionals where she gives 6 tips to keep you out of trouble. The most important thing you need to realize about social networking is that it's public. Anyone, and I mean anyone can see what you've written now and in the future.  You have to consider what you're posting ALWAYS. For example I would love to Twitter about who I'm meeting with; prospects, clients, etc. This would be a huge help to those in my network who follow me who could benefit from an introduction to some of these folks for reasons I might not have even thought about. But two things stop me from sharing this much detail. #1 the privacy of those I'm meeting with. Without their permission I'm not sure that this is appropriate. #2 If my competition were smart they would follow me, and this information would incredibly useful. That's just one example of a present tense situation. Where it gets really tricky is considering how something you post now might create a problem 5 years from now. You just never know. I don't say this to scare you away from the great online social networking opportunities for professionals right now: LinkedIN, Facebook, Twitter, Plaxo, etc. Just tread very carefully and make sure you consider each and every action. Now go read LIz's post, you'll thank me. Happy Networking! Scott Ingram NetworkInAustin.com

Author: Scott Ingram

Austin LinkedIn Happy Hour

posted on March 20, 2008

If you're in search of the latest big, happening, FREE mixer in town you've just found it. The next Austin LinkedIn Happy Hour is happening next Thursday, March 27th at J. Black's on West 6th Street. Their last even was attended by nearly 400 people. If you were looking for an Austin tech heavy crowd you'll find it here. The event runs from 5:30pm to 9pm. Hosted by Door64 and sponsored by HT Staffing and Intrinsity. This should be one heck of an event. Enjoy! Happy Networking! Scott Ingram NetworkInAustin.com

Author: Scott Ingram