Since I’ll be speaking at Freelance Austin this afternoon I’ve decided to post all of my notes on my blog instead of bringing handouts. That way those in attendance can always go back and find what it was I talked about, and those who couldn’t attend can get the general idea of what was said.

Let’s start with the reasons why anyone in business whether they’re a freelance artist or writer or the CEO of a large organization should consider starting a business blog.

Demonstrate your expertise
Showing that you are an expert on a particular topic is far more powerful than simply saying you’re an expert.
Develop content
Your blog will force you to write regularly. This writing easily lends itself to articles, books and marketing collateral.
Make a personal connection
Blogs don’t have to be dry and boring. By injecting your personality you can create personal connections with your readers.
Low to no cost
Blogs are one of the least expensive forms of marketing available today. The primary investment will be of your time.
Networking with other bloggers
As a business blogger you’ll instantly have something in common with other experts with whom you can network.
Search engines love blogs
Reiterate your core keywords and draw new customers to what you’ve written.
Communicate with customers and prospects
Keep your customers up to date on your company and new products. Attract new customers with new information.
Show that you're current
There’s nothing like a blog post dated yesterday to show that you’re still alive and kicking and ready for more business!
Build credibility through consistency
Blogging consistently demonstrates that you are reliable and committed.

I’m sure there are more that I’ve missed. To learn more about business blogging take a look at the “Business Blogging” category on this blog. This will bring up all of the posts that I’ve written about my blogging experience and blogging in general. If you have any questions or comments I’d love to hear from you. E-mail me at: scott |at| NetworkInAustin.com.

Happy blogging!

Scott Ingram
NetworkInAustin.com