After just over a year of blogging I’m even more convinced that regular blogging can be one of the most powerful marketing and public relations tool for small business. Even big business... Dell just launched their own blog: One2One. The story behind Dell’s blog is really quite interesting. It’s worth spending a few minutes researching. The Statesman talked about it briefly in yesterday’s business section.

 

People do business with people, and a good blog gives a business personality. It’s an opportunity to make a more personal connection with your customers and prospective customers beyond the standard: About Us, Products/Services (boring!) information you find on most websites.

 

Have you started blogging yet? I’m even more excited about the prospects of this blog after the first year. It certainly created some amazing opportunities for me in the first year. Don’t forget, if you’re a member of NetworkInAustin.com you can start your own blog within your account. Plus we’ll help you promote your blog so you get even more traffic.

 

My good friend Jude Samson just started his own small business blog for Levelfield. Check it out: Clarity – Levelfield’s Small Business Blog. He has a great post on there about building a referral program that’s well worth reading.

 

Happy networking!

 

Scott Ingram