Business Networking Tips in November 2008

Stand Out Networking

posted on November 16, 2008

How do you stand out when you're networking? Are you just another face in the crowd or is there something you say, do or exhibit that demonstrates your uniqueness? My friend Ragen and her business partner Willi really stick out in a crowd; attending networking events in professional attire and big pink fluffy slippers! You see they represent a team of Virtual Assistants who are very professional and qualified, but work from home. (I'm not sure if the pink slippers are part of their Virtual Assistant's uniform or not, you'll have to ask Ragen). Their appearance at networking events is just the beginning of their differentiation. What really sets them apart from many other networkers you'll meet is their unique business model. Just take a look at these capabilities and success stories: --- Ragen and Willi from Cloud Nine Virtual Office Staffing aren't the only professionals in their pajamas.  Their Virtual Assistant Team is full of exceptionally qualified professionals doing every administrative, telemarketing and bookkeeping task you can imagine, all from their homes. The Cloud Nine Model offers an incredible group of benefits:   Our VAs are exceptionally qualified, and have all passed our seriously stringent assessment process (less than 1 in 200 pass)   No need to waste money on extra space or equipment Use exactly as much help as you need - there is no minimum or maximum number of hours No payroll or HR headaches We are a team so, even though you are assigned a specific VA for your account, back-up is always available in case of emergency We make it easy, even if you're technologically challenged Success Stories   We have a client who is a small business owner.  He knew that he was spending too much time being a secretary.  He had tried hiring people for 20 hours a week at $8.00 per hour, but was frustrated with the quality of people he was getting.  We matched him with a VA from our team who is a former Executive Assistant to the CEO of a major corporation.  We reversed the equation, cutting him down to 8 hours per week at $20.00 per hour.  Less than four months later he told us that he couldn't believe the difference that skill made.  She was doing more in 8 hours from home than his other attempts had done in 20 hours in the office.  He said that he had doubled his income because of the work that we were doing for him.   Now he uses her 20 hours a week and estimates that she pays for herself more than 5 times over every week.   We have a client who was five years behind on her taxes.  She hired a VA to get her receipts organized and her bookkeeping up to date.  She called to tell me that not only is she (not to mention her CPA and the IRS) thrilled that her taxes and bookkeeping are finally up to date, but her VA created a simple system for her so that she could stay up to date in the future.  She said that it felt like a 5,000lb weight was lifted off of her shoulders and that she is not actually spending less time staying caught up than she was spending when her system wasn't working.  She is now using one of our VAs once a month to do her bookkeeping data entry.  She said the she is happy to pay us for 4 hours of work rather than spend the 8 hours it takes her to do it herself.   ---   What can you do to set yourself apart both in the way you are seen and how your business is perceived? Those who are persistent and creative in seeking these answers will reap the rewards.   Happy Networking!   Scott Ingram NetworkInAustin.com

Author: Scott Ingram

Finding a Job Using Twitter - Guest Post by Chris Garrigues

posted on November 16, 2008

There really is value in the various forms of online networking. I asked my friend Chris Garrigues to share his experience in nearly landing a job through Twitter. In the end this job fell through for Chris, but the lessons are no less instructive. Thank you Chris for sharing this story!   When I started twittering back in June, one of my goals was to see if it would be useful in finding a job.  I asked Jason Alba of JibberJobber.com fame if it would be and he said: "For a job search I'd suggest it's not going to be much help (prove me wrong, though, if you can :p).  It's more of a long-term relationship building tool... so if had been on for a year, and had built a network, I could see that being really helpful, but for now, it's going to be more of listening to who is out there, what they are saying, and how you could develop relationships with them... just my two cents."   My Twitter job seeking strategy was to follow anybody in recruiting or HR I could find located in the Austin area. My hope was to be “top of mind” for these recruiters if they should find something that would be a good fit for me.  I followed several of them and they followed me back.  Of course, I also continued pursuing the job boards and working my traditional network and attending events like the ones held by Door64. As the months went by, I didn't think about Twitter as part of my job search strategy, but more as just one of the tools I use to stay in touch with some key parts of my network.  It also became a place where I felt comfortable discussing the presidential election with a diverse group of people. I ignored the advice of Scott Ingram who was concerned that I would offend half the people out there no matter which side I took. One Tuesday afternoon in early October, while watching my girls at a playground, I sent the following tweet: "Isn't 'tying McCain to the Keating 5' like tying John Lennon to the Beatles?" (from TPM, but paraphrased) 4:43 PM Oct 7th  One of the recruiters in my network replied: @DeepEddy Oh that is funny! And look how open minded (sellout!) I am that I can laugh at the jokes from the other side? 4:48 PM Oct 7th  His very next tweets were: So we need to find a Network Engineer, but the manager INSISTS on an actual BS in Comp Sci (no MIS/IS). I have never met such a creature. ?? 5:23 PM Oct 7th Most people with Computer Science degrees become programmers/developers/etc, not Server/Router people. Thats how I see it - anyone disagree? 5:24 PM Oct 7th I responded:  @davidrees I'm one. We exist. When I started in R&D labs, having only a BS made me undereducated. DM me re this position. 6:12 PM Oct 7th  @davidrees I'm mostly a Unix systems guy w/ management experience. What's the client willing to pay? 6:15 PM Oct 7th David discovered that I wasn't in his files, so I sent him a résumé and told him how glad I was that he found my joke funny.  By the next day he had told me that I had one of the best IT résumés he'd seen, but it might be a little while before I heard from them since this was the least important of three positions they were filling.  Two hours later, he called me back to see if I could talk to the guy the next day. [In an effort to shorten this story I've edited Chris' play by play of the aftermath. Long story short he was told that he had the job, but later had the rug pulled out on the offer based on the CFO's "assessment of the current economic conditions." Chris continued to explore other opportunities as this was transpiring.] Lessons I can draw from the experience: Pursue multiple channels when looking for a job and feel free to try things nobody else has done. You can get away with discussing “controversial” issues like politics if you are never mean about it and remain in good humor.  I never lost a Twitter follower as a result and even got an interview through someone who had opposing views.  You gotta remain likable, however.  I wouldn't try it if you aren't capable of being liked and respected by people who disagree with you. Never stop prospecting until you have an offer in hand.  The job I eventually got turned up during a time that I thought this one was going to come through.

Author: Scott Ingram

Job Networking Series

posted on November 13, 2008

You've probably noticed that unemployment has been on the rise lately. The national unemployment rate is up to 6.5%, and here in Austin it has grown to 4.7%.   It's certainly noticeable. I'm seeing more resumes come across my desk than I've ever seen in the past. Not to mention quite a number of personal friends who have found themselves in the ranks of the unemployed.   At a time like this many people are realizing just how important networking really is. Especially when they find themselves without a job knowing that the majority of job opportunities are found through networking and not through traditional means.   This has prompted me to start a series on job networking and career networking. The distinction being that job networking is an active search for a new position through relationships. Career networking is for those with a job who are looking to advance inside their organization or move up the ladder via another employer. There are many similarities between the two, but there are also quite a few differences. My goal with this series is to create a truly valuable resource for those in a career transition, and a resource for their friends to be able to refer them to so that they can easily add some value.   I've already received an incredible Guest Blog post that I'm formatting now about how a friend of mine nearly landed a real job opportunity through his use of Twitter.   The following posts are currently in the queue over the next few weeks:  Networking to Your Next Job: Using Existing Relationships Networking to Your Next Job: Starting From Scratch Unemployed Networking: Maintaining Your Professional Identity Best of Breed Tools for a Job Search in the Time of Web 2.0 Helping a job seeker: The Ultimate Referral Networking Up The Ladder Inside Your Company Job Networking in Austin, Texas What's missing? What do you need to know about career or job networking? Do you have your own networking success story? I'd love to have you as a guest blogger to share your stories and suggestions with others.   Happy Networking!   Scott Ingram NetworkInAustin.com

Author: Scott Ingram

CombiNetworking - Combining Networking with Other Activities

posted on November 9, 2008

It seems that everyone I talk to lately is incredibly busy. I know I am. This causes us to look more and more at how we're spending our time to try and find ways we can be most effective. In the last few weeks I've had several opportunities to combine networking with other activities. Each of these different events were fantastic and I'm sure I'm not the only person who'd like to find more ways to do this. As I was thinking about writing this blog post it dawned on me that I already combine networking with other activities quite well. Being that I do a huge portion of my networking during lunch is the perfect example. For some combining coffee and networking would count, but being that I don't ordinarily drink coffee doesn't exactly put this in the win column for me. Golf is another tried and true combination networking opportunity utilized by many. This morning I went on a great 20+ mile bike ride with CJ Romberger and Brian Massey. I can't think of many other ways to combine burning 800+ calories with great conversation and relationship building. In fact I'm pretty sure we're on our way to working together in a meaningful way on a project (stay tuned for details). A couple of weeks ago Chris Garrigues put together the second Twitter Playdate where he helped gather a number of local professionals who use Twitter at Zilker Park with our kids on a Sunday afternoon. In both of these examples networking was combined with activities that are important by themselves, and serve to bring us even closer together via our shared interest (cycling/kids). Here are a few other ideas: Networking and many types of exercise: Running, Cycling, Walking, Golf, Weight Lifting, etc. (Swimming... Not so much) Volunteer - Bring a group of people together and do some good in the community together. Put together a dinner party and include spouses/significant others. Wine Tasting - Do you have a love for wine? What a great excuse to bring people together Favorite Hobby? Bring others who share your passion together around this special interest These aren't exactly unique ideas. I'd be willing to bet that some of your closest friendships have been developed around activities or interests that you share with another person. These are a major source of accidental networking connections. I'm suggesting you be just a bit more intentional about the activities you love and the people you'd like to build better relationships with. What other experiences and activites can you combine with your networking efforts? No really, I want to know. Please add your own comment, story or suggestion to this blog post. Thanks! Happy Networking! Scott Ingram NetworkInAustin.com

Author: Scott Ingram