4:3:2:1 (Guest Post by: Emily Crawford)

posted on August 26, 2009

Emily Crawford
Emily Crawford
So, you know most of your business comes from referrals.  That's the case for most of us, right? But how do you get more of them when you need them most? Here are 4 strategies for your weekly calendar to promote introductions to the people you want to meet all year long.
 
4 CALLS PER DAY Call four people from your Sphere of Influence each day. Schedule time in the morning in a location that lifts your spirits to call the people who matter most to you.  By now (or now!) you should have sorted your database to establish your Top 100.  These folks should hear from you often. They should know who you are and want to see you succeed. For some. it may take time to build to this number.  On the other hand, advanced networkers may double this number and top out at 200.  Bring a spirit of service and generosity to your calls. 
 
3 PERSONAL NOTES Write three personal notes each week. Advanced networkers will enjoy three per day!  Hand written correspondence is powerful because it is ALWAYS read. In the swirl of email and texting, personal notes stand out.  Be sure to send a handwritten thank you note to anyone who sends you a referral or provides an introduction. You may be surprised how good you feel when you mail your notes.
 
2 DATES The most valuable thing you can give is your time and attention.  Schedule at least two one-on-one meetings each week to connect with your Sphere and to follow up with new people whom you are considering for your Top 100. Seek out locations that are uplifting.  Look for what brings energy and vitality to the face of your associate.  Give them feedback and encourage them in this direction. Focus your attention on how you can help this person but don't be afraid to ask for what you want as well.
 
1 EVENT Host or attend one event each week. These are opportunities to meet new people and connect with your current Sphere of Influence in a group setting.  Find events that stimulate you and bring out your best.  Be on the look out for people who 'get you'.  Follow up with your best connections using the one of the above methods. Finally, experiment with hosting Client Appreciation Parties to say thank you to your top referral partners. 
 
Don't let another week fly by without attending to your most valuable business asset: your Sphere of Influnece. Exercise the 4:3:2:1 habit to cultivate rewarding, powerful relationships and generate new business with more ease.

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Emily Crawford is a native Texan and UT graduate. She is an active agent with urbanspace Realtors, as well as a Trainer and Coach. Emily was recently named Volunteer of the Year for Small Business by the Greater Austin Chamber of Commerce.

Author: Scott Ingram

Categories: Austin, Business Advice, Business Networking, Guest Post, Networking Tips