When sales aren't where you want them to be, you get creative.  I guess we look to others in how they are doing things and try to come up with something that will give you the opportunity to show new customers what you can do.  Flexing that creative muscle is what we did in the creation of our FLASH DEALs.

For example, we created a flashdeal on Synthetic Blend Oil Changes. You can see that post right here as a good example:

In short, we're using social media techniques to create interest in our business while at the same time giving consumers a great opportunity to save some serious money on their oil change.

If you consider how expensive it is to acquire a new customer, it's not a bad idea to consider performing some service at a highly reduced price so you have the opportunity to show the great service you provide.  If your business is like ours, you might earn a customer for life.  That's worth some investment up front.

I hope this idea helps you in your pursuits!

Frank Bellucci