Do you have a plan when you walk into a networking event?  Have you put some thought into what your goals are for this meeting?  Most people do not spend much time preparing for networking success.  The normal process for most networkers is to grab a handful of business cards, take a peek at their upcoming schedules and head out to the gathering.

Planning is an important component of effective networking.  Spending a few minutes engineering a networking event strategy can greatly enhance your business success.  Here are a few elements to consider:

Your introduction.  Be sure to change up your introduction from time to time.  Keep it short, clear and interesting.  Remember to add in something about yourself that others can connect to, in case they do not relate to your business this week.

Your request.  Take a few minutes before you arrive to decide on your request for the group.  This specific call for help should be concise.  “I’m looking to meet roofers this week.”  “Can anyone introduce me into the XYZ company?”

Your mission.  Be sure to have a mission for each event.  This could be scheduling 2 one-on-ones or meeting four new people.  Your goal may be engaging a particular member of the group or following up with a key business partner.  If you go into a meeting without a mission, you are wishing for something to happen, instead of making something happen.

Your appreciation.  Be prepared to thank those who have assisted your business.  Be specific on how they helped you.  If you need to write this information down, do so, but trying to “wing it” can be messy.

Your involvement.  Be primed to engage the other members of the group both professionally and personally.  Make ready to connect.  Showing up at a networking function and passing out business cards will not achieve much these days. The key to networking is connecting.

Your supplies.  Bring your schedule, your business cards, your “thank-yous” and your notepad.  Preparation allows you to concentrate on your mission and on your fellow networkers.

Networking events can be fun, rewarding and extremely productive for your business and career.  Don’t just wish for success, plan for it!