Oh Yeah, Color!

posted on March 24, 2012

ColorColor is another important facet of your site that you'll want to consider carefully - both in how colors are perceived overall and - more importantly - how they resonate with you.  As an example, as I moved toward completing the rebranding of Weborization, my logo had been a deep red color.  And in a string of synchronistic events, the beautiful, deep orange (lava flow - captured from this stunning video) color you see today so resonated with me that there was no other choice.  And - this is important - when you love the color palette you've chosen, you'll want people to see it.

Color meanings from the Ultimate Non-Designers Guide to Branding:

  • White: Clean. Pure. Clarity. Simplicity. Innocent. Silent. Airy.
  • Black: Mystery. Powerful. Dramatic. Elegant. Expensive. Strength.
  • Red: Excitement. Energy. Danger. Sexy. Aggressive. Hot. Stimulating.
  • Pink: Romantic. Soft. Tender. Cute. Delicate (Light Pinks) Exciting. Happy. Youthful. Spirited. Trendy. (Bright Pinks)
  • Orange: Playful. Happy. Gregarious. Childlike. Vibrant. Whimsical. Friendly.
  • Yellow: Warmth. Enlightenment. Cheerful. Mellow. Alert. Rich. Comforting.
  • Brown: Stability. Earthly. Wholesome. Organic. Masculine. Woodsy. Warm. Durable.
  • Blue: Trustworthy. Reliable. Committed. Confident. Calming. Serene.
  • Green: Nature. Healing. Refreshing. Prestige. Healthy. Quiet. Traditional.
  • Purple: Creative. Spiritual. Sensual. Sophistication. Royalty.
  • Neutrals: Timeless. Solid. Enduring. Quality.

Color Scheme Resources:

Kuler by Adobe

ColourLovers

Great Free Graphics Resources:

Photoshop Tricks You Can Do Without Buying Photoshop

GIMP Image Manipulation Progam (free)

Our Stock Image Site Recommendations:

Author: Melinda Taylor

Categories: Graphic Design, Website Design and Development

Tags: color, Color Resources, DIY Web, Graphics Resources, Web Design