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Oh Yeah, Color!
posted on March 24, 2012
Color is another important facet of your site that you'll want to consider carefully - both in how colors are perceived overall and - more importantly - how they resonate with you. As an example, as I moved toward completing the rebranding of Weborization, my logo had been a deep red color. And in a string of synchronistic events, the beautiful, deep orange (lava flow - captured from this stunning video) color you see today so resonated with me that there was no other choice. And - this is important - when you love the color palette you've chosen, you'll want people to see it.
Color meanings from the Ultimate Non-Designers Guide to Branding:
- White: Clean. Pure. Clarity. Simplicity. Innocent. Silent. Airy.
- Black: Mystery. Powerful. Dramatic. Elegant. Expensive. Strength.
- Red: Excitement. Energy. Danger. Sexy. Aggressive. Hot. Stimulating.
- Pink: Romantic. Soft. Tender. Cute. Delicate (Light Pinks) Exciting. Happy. Youthful. Spirited. Trendy. (Bright Pinks)
- Orange: Playful. Happy. Gregarious. Childlike. Vibrant. Whimsical. Friendly.
- Yellow: Warmth. Enlightenment. Cheerful. Mellow. Alert. Rich. Comforting.
- Brown: Stability. Earthly. Wholesome. Organic. Masculine. Woodsy. Warm. Durable.
- Blue: Trustworthy. Reliable. Committed. Confident. Calming. Serene.
- Green: Nature. Healing. Refreshing. Prestige. Healthy. Quiet. Traditional.
- Purple: Creative. Spiritual. Sensual. Sophistication. Royalty.
- Neutrals: Timeless. Solid. Enduring. Quality.
Color Scheme Resources:
Great Free Graphics Resources:
Photoshop Tricks You Can Do Without Buying Photoshop
GIMP Image Manipulation Progam (free)
Our Stock Image Site Recommendations:
Author: Melinda Taylor
Categories: Graphic Design, Website Design and Development
Tags: color, Color Resources, DIY Web, Graphics Resources, Web Design
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