How's the customer different in 2010?
posted on January 27, 2010
Granted, the change is only by degree and may not seem major. However, it's an evolution destined to continue (increase?) throughout this year and probably the next.
If you're committed to engaging your customers--not to mention engaging your employees-- consider these factors and their effect on your customers ... and so on how well your business achieves excellence with them:
Economic Uncertainty. The economy shows signs of renewal. Consumers are releasing some of the uncertainty they've experienced for the past 18 months. Their willingness to spend--or at least to think about spending--is a positive sign. However, buying decisions will continue to take longer thanpre-recession. Key words: respect and patience.
Boomer Bust (out). We're thresholding the exodus of baby boomers from the workplace. They are the experienced, savvy customers. Their needs--from tech services to dating services--will generatewealths of business. The composite aging-services industry comprises three of the top ten job-growth industries (US Bureau of Labor Statistics). And the economy (see above) has many Boomers shifting from retirement planning to career changing. That foreshadows a whole new wave of entrepreneurs.
GreenVironment. The core of concern and commitment among consumers is energy. A close second is sustainability. Consumers look to buy more green products and service. They also look to work for, support, and simply appreciate businesses with green consciousness. Being smarter than ever, customers want to see actions that fulfill that consciousness.
I'll spell out some more 2010 customer info in tomorrow's posting.
I also invite you to register for tomorrow's (1/28) webinar: Getting the Excellent Customer. We will look extensively at the 2010 customer, the 2010 employee, and how you can fully engage both...for the good of your business!
Author: Tim Wright
Tags: boomers, customers, economic forecast, green economy