DO's and DON'Ts

(1) DON'T send business emails using a generic or personal gmail, yahoo or other free account. Make sure you send emails and work online image under a single Business Name or Domain name.

(2) DO identify a business name that is easy to remember and intuitive. Once you decide on a name, check to see that it's available across all social applications at this free website http://namechk.com/

(3) DO file a DBA (Doing Business as)form at your county clerks office. This usually costs under $30 and means no one can take your name from you later.

(4) DO keep your business emails short and to the point. Most recipients don't read more than a few sentences before they decide to read more. That's one potential problem with newsletters.