Creative circle to increased employee engagement

posted on August 20, 2010

Here's a victorious circle that involves creativity-at-work and employee engagement.

The more engaged employees are, the more creativity they bring to their work.

And the more creativity employees bring to their work, the more readily they engage in same work.

The more you invite, even invest in, your employees demonstrating how they may apply their creativity to their work, their workplace, the more engagement you will see.

One part of the ROI of that increased engagement will be even more creativity. The benefits of a creative workforce include the following:

  • Employee satisfaction, therefore employee retention and performance improvement.
  • Customer engagement, therefore customer satisfaction, loyalty, return business.
  • Productivity, therefore new and better ways of performing the "same ol', same ol'."

Try this Let's Get Creative suggestion:

  • Specify one of the C.O.R.E. elements for creative engagement by your employees over a several month period. For example:
    • September - Communication
    • November - Opportunity
    • January - Resources
    • March - Engagement Examples
    • NOTE: For examples of these C.O.R.E. elements, check the Categories list in the left sidebar.
  • Give each month's program a clever, creative name. You may also want an encompassing name for the entire C.O.R.E. effort.  Yes, you do want to brand your engagement efforts.
  • Specify what you and your employees hope to achieve with each effort. : greater productivity, increased customer satisfaction, improved retention, etc. The more specific the objective, the better.
  • Design promotional materials to invite and encourage employees' creative involvement well in advance: posters, e-mails, newsletter articles.

Here's hoping you've read this far. Please consider this:

Engage your employees in actually creating the Let's Get Creative plans?

That will give them ownership. That will increase the odds the plan will have appeal and meaning for more employees. That will engage them in creative engagement from the get-go!

Remember, it's a self-fulfilling circle!

Author: Tim Wright

Categories: Business, Management

Tags: creativity, employee engagement, performance improvement