Thanks to our new partnership with Constant Contact, memberships are now FREE (with active participation*).
As a member you'll be entitled to all of the benefits of membership. Welcome to the Community.
Communication is a Strategy
posted on September 1, 2010
I have never understood the phenomena of executive leadership that do not listen to their employees. Frequently, I go to a client’s site to perform an operations assessment and discover that the leadership really has no clue as to what is happening in their companies. I can only make this observation after meeting with the executives to get their ‘story’ of the business and the directives given to the staff. I then interview several employees across the organization to get the “real scoop” of what is going on in the company. It is sometimes humorous or even scary to see the disconnect between the vision of the executive team and the people moving the organization. Sometimes the organization is moving forward and sometimes – well, not so much.
As a business strategy consultant, it is not uncommon for me to see great people in leadership positions and staff level positions without any guidance system in place. It isn’t enough to have a great plan written at an annual retreat if it isn’t made into an actionable plan to direct the team to a common effort and outcome. The plan is only part of the story. As the executive leader, you have to communicate the desired outcome. What does the future look like for your company? How do the individuals fit into it? What are the expectations of the employees?
Imagination is a great thing! It can lead to excitement and motivation. But sometimes it can also lead to problems when left unattended. If an employee doesn’t understand the purpose of her tasks, it will be easy for her to draw her own conclusions. Usually those conclusions don’t match the company’s desired outcome. She wasn’t trying to be malicious or insubordinate. She needs to have a purpose, so she creates one in her mind. It is not her fault that she wasn’t pointed in the same direction as the executive leadership. It was never communicated. It was either held as a secret or put in a drawer hoping to rise to the surface by osmosis. Executive leadership must communicate the plan for all to execute.
Unfortunately, it’s not uncommon to see problems that have been ignored for a long time. The employee asked for help. Sometimes, he even begged for help. I’ve seen documentation by employees where they reached out to executive leadership but were completely dismissed. The employees documented the incident so they could address it during the annual performance review. This same executive leader reacted with shock because he didn’t know things had gotten so bad.
An operational assessment is a health checkup for your business. It is designed as a tool to get an objective look at your business. It looks at people, processes, and technology. But it can do more harm than good if you become aware of problems within your organization and still do not respond by taking action. I hope you are noticing a trend by now. It isn’t the planning or the assessment that is the point–It is what you choose to do with the information and the process that will make a difference. Your strategic plan needs to be communicated so your entire team is moving in the same direction. An operational assessment is a checkup to make sure that your plan and action are leading to healthy results for your company. If you continue to ignore symptoms and continue to have a disconnect between your executive leadership and staff, your organization will continue a bumpy, if not fatal, path. Communication is a two-way dialogue. Identify the direction your company is going. Communicate to the staff. Listen to the people that are carrying your company’s torch. Create an organization that is moving in the same direction toward success.
Author: Penny Crow
Categories: B2B, Business, Consulting, Entrepreneur, Management
Tags: communication, Operational Strategies, operations, penny crow, strategy
Categories
- Alternative Medicine (3)
- Architecture and Planning (6)
- Automotive (6)
- B2B (121)
- Banking (21)
- Biotechnology (1)
- Business (271)
- Business Supplies and Equipment (4)
- Civic and Social Organizations (6)
- Commercial Real Estate (20)
- Computer Hardware (10)
- Computer Networking (12)
- Computer Software (37)
- Construction (5)
- Consulting (117)
- Design (7)
- Education (25)
- Energy (1)
- Engineering (1)
- Entertainment (5)
- Entrepreneur (121)
- Environmental (3)
- Events Services (5)
- Facilities Services (4)
- Finance and Accounting (56)
- Financial Services (54)
- Fine Art (1)
- Food and Beverage (1)
- Furniture (1)
- Graphic Design (6)
- Health, Wellness and Fitness (17)
- Healthcare and Medical Services (13)
- Human Resources (38)
- Information Technology Services (48)
- Insurance (26)
- Internet (28)
- Legal (6)
- Leisure, Travel & Tourism (13)
- Logistics and Supply Chain (4)
- Luxury Good and Jewelry (1)
- Management (189)
- Manufacturing (6)
- Marketing and Advertising (59)
- Media (15)
- Networking (35)
- Non-Profit (27)
- Online Media (23)
- Outsourcing (40)
- Package/Freight Delivery (1)
- Philanthropy (4)
- Photography (17)
- Printing (1)
- Professional Training and Coaching (99)
- Public Relations and Communications (22)
- Publishing (2)
- Real Estate (38)
- Restaurants (5)
- Retail (11)
- Security and Investigations (2)
- Semiconductors (2)
- Sports (7)
- Staffing and Recruiting (18)
- Strategic Planning (6)
- Technology (47)
- Telecommunications (3)
- Testimonials (3)
- Transportation (1)
- Venture Capital and Private Equity (2)
- Website Design and Development (13)
- Wholesale (3)
- Writing and Editing (9)
Archives
- February 2012 (1)
- January 2012 (17)
- June 2011 (3)
- May 2011 (14)
- April 2011 (12)
- March 2011 (8)
- February 2011 (25)
- January 2011 (16)
- December 2010 (8)
- November 2010 (27)
- October 2010 (17)
- September 2010 (29)
- August 2010 (33)
- July 2010 (25)
- June 2010 (30)
- May 2010 (30)
- April 2010 (26)
- March 2010 (28)
- February 2010 (24)
- January 2010 (28)
- December 2009 (17)
- November 2009 (33)
- October 2009 (17)
- September 2009 (1)
- August 2009 (1)
- June 2009 (1)
- May 2009 (2)
- November 2006 (1)
- October 2006 (1)
- September 2006 (1)
- August 2006 (2)
The Weekly Referral
| Join Our Mailing List |
