A scene played out in offices around the country – a well-meaning sales manager comes into the meeting and demands action.  Sales are down. The numbers are down. The phones aren’t ringing.  Franticly shuffling reports, she looks up and says “I don’t see why we can’t send an offer to everyone in our system. There are thousands of names in the database.”    Read more »

Every Business Owner needs to understand the power of Google. One of the most powerful Google tools right now is the Google Business Listing.Have you noticed that when you type in a search query for anything in Google, Yahoo or Bing, a Map with little push-pins pop’s up?In Google – that is the Google Map, or 7-Pack. It’s a pretty powerful place to be.The Google 7-Pack not only shows up above the “organic” or “natural” search results, but it has a higher click rate than the Google Adwords (Ad’s surrounding it). Read more »

Does your business need some help from writers, designers, communicators or perhaps tech people? During Tim Hayden's recent MOLS session about social media, one audience member asked where to find Web-savvy people to make his Web site mobile-friendly (as Tim was suggesting in his presentation.)  I began to think about how often I'm asked where to find good talent in Austin, specifically people who are proficient in online work. Read more »