To find software that meets YOUR unique business needs (don't settle for less), below are a few common software search (aka Solution Exploration) approaches: (I’ll expand on solution exploring, and list additional steps and resources in later posts) Internet searches Inquire with like-kind businesses Submit online form requests for information (possibly in the form of an RFI) Trade publications Word-of-mouth referrals (often your Trusted Advisor, CPA) Direct source – i.e. Read more »

 It is a given in today's world that most industries can benefit from some type of web site. That doesn't mean that the same web site solution will work the same for each business, quite the opposite really. Sometimes, it is easy for the non-technical to get enamored with features that are unnecessary or perhaps hurtful to the end goal.Recently, I had a client come to me who was expanding their business. They had purchased a Flash template from an online vendor and now wanted to modify and SEM (search engine marketing) for the new web domain. Great! That we can do. Read more »

Creating a business strategy is something that most entrepreneurs do on a regular basis. It is one of the first topics in your SBA classes and Business 101. Why is it then that so many intelligent business owners forget to consider how technology integrates and applies to those strategies? Read more »

What happens when you make it public that your business is looking for software? CASE STUDY I recently came across one of those “I’m looking for…any suggestions?” inquiries from a solopreneur considering CRM software (direct source reference intentionally omitted). Instead, I’ve pasted below selective parts of the originating inquiry and then in my following analysis I’ve included some handpicked comments that were given in response. Read more »