One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »

Hello NetworkInAustin Friends! Our short film, The Alligator was selected to play in the SXSW AFS Member Showcase this Saturday, March 13, 2010!  The screening will take place at the Hideout Theater in downtown Austin at noon.  Here's a link to a map. Here's a link to our trailer. The Hideout Theatre is pretty small, so you might want Read more »

My focus this week is on email marketing. I have a new blog posting about it:We all get tons of email newsletters in our inboxes these days, leading some business owners to think that email marketing is a nuisance and has no place in their own marketing campaign. Is that the best way to think about it? Or is that throwing out the baby with the bath water? To read the full blog, go to http://outres.net/blog/?p=21 Read more »

At Austin's Social Media Breakfast earlier this month, 10 different people with expertise in the social Web took about 3 minutes each to tell a packed house what they thought would happen in social media in their field during the next 12 months. Read more »