My focus this week is on email marketing. I have a new blog posting about it:We all get tons of email newsletters in our inboxes these days, leading some business owners to think that email marketing is a nuisance and has no place in their own marketing campaign. Is that the best way to think about it? Or is that throwing out the baby with the bath water? To read the full blog, go to http://outres.net/blog/?p=21 Read more »

At Austin's Social Media Breakfast earlier this month, 10 different people with expertise in the social Web took about 3 minutes each to tell a packed house what they thought would happen in social media in their field during the next 12 months. Read more »

Does your business need some help from writers, designers, communicators or perhaps tech people? During Tim Hayden's recent MOLS session about social media, one audience member asked where to find Web-savvy people to make his Web site mobile-friendly (as Tim was suggesting in his presentation.)  I began to think about how often I'm asked where to find good talent in Austin, specifically people who are proficient in online work. Read more »

There's a great opportunity coming up in March 2010: an annual world-class tech conference where you can immerse yourself in the wired future, today. It's South by Southwest Interactive (SXSWi) right here in Austin, and the Early Bird price of $450 will go up after this Friday, November 13, 2009.Why do you need to be there? Read more »