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Member Blog Posts in "public relations and communications"
Startup Savvy: Trade Show Booth Design on a Budget
posted on August 23, 2010
At the recent TACVB (Texas Association of CVBs) annual conference in Lubbock, my business partner Becky McCray and I negotiated a trade show booth for our Tourism Currents online course in social media for tourism as part of our speaker fee. Read more »
Author: Sheila Scarborough
Use What You Have: Sports as a Tourism Niche
posted on July 21, 2010
If you are part of the tourist board for Paris or Tokyo or New York, you have visitors coming in all the time, for millions of different reasons. If you are a smaller town or less urban region, you have to look around and ask some hard questions....what do we have that can draw visitors and tourism dollars since we appear to have misplaced our Eiffel Tower?One answer these days is sports tourism. Read more »
Author: Sheila Scarborough
Social Media for Crisis Communications
posted on June 7, 2010
One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »
Author: Sheila Scarborough
Can’t we just blast out to our entire database?
posted on April 11, 2010
A scene played out in offices around the country – a well-meaning sales manager comes into the meeting and demands action. Sales are down. The numbers are down. The phones aren’t ringing. Franticly shuffling reports, she looks up and says “I don’t see why we can’t send an offer to everyone in our system. There are thousands of names in the database.” Read more »
Author: Marilyn McCray
Pattern Productions at SXSW!
posted on March 9, 2010
Hello NetworkInAustin Friends! Our short film, The Alligator was selected to play in the SXSW AFS Member Showcase this Saturday, March 13, 2010! The screening will take place at the Hideout Theater in downtown Austin at noon. Here's a link to a map. Here's a link to our trailer. The Hideout Theatre is pretty small, so you might want Read more »
Author: Jeff Marrow
Giving a Web site more Web 2.0 features
posted on January 18, 2010
If you're thinking about making your static company Web site a little more interactive and interesting, you might enjoy some of these suggestions.... Read more »
Author: Sheila Scarborough
To Email Market or Not to Email Market?
posted on January 18, 2010
My focus this week is on email marketing. I have a new blog posting about it:We all get tons of email newsletters in our inboxes these days, leading some business owners to think that email marketing is a nuisance and has no place in their own marketing campaign. Is that the best way to think about it? Or is that throwing out the baby with the bath water? To read the full blog, go to http://outres.net/blog/?p=21 Read more »
Author: Abigail Mahnke
Top 20 Responses from Programmers and Support Techs to Software Issues
posted on January 5, 2010
First things first…Happy New Year! I wish you ALL much prosperity in 2010. For my first blog post in 2010 I decided to lighten things up a bit. We software folks get so frustrated when things don’t work as they should. Read more »
Author: Keith German
Austinites share their 2010 social media predictions
posted on December 27, 2009
At Austin's Social Media Breakfast earlier this month, 10 different people with expertise in the social Web took about 3 minutes each to tell a packed house what they thought would happen in social media in their field during the next 12 months. Read more »
Author: Sheila Scarborough
It's Tax Season, Are Your Investments In Order?
posted on December 10, 2009
Around tax time, your attention is particularly focused on your finances and assets. The current status of the economy can be unsettling and knowing how you can be prepared has become very important. As you start working on your taxes, you’ll probably be reminded of some of the milestones that occurred during the previous year. Did you recently move? Has your relationship status changed? Did you have a baby? Are you now taking care of your parents? Did you get a raise at work or change jobs? If any of these milestones have occurred in the Read more »
Author: S. Todd Harris
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