Member Blog Posts in "online media"

Keeping Up with Communication: Convenience vs. Control

posted on February 24, 2010

How do you keep up with social media?  How do you find the time?  I get asked some version of this question every day, and in fact I deliver trainings on the topic.  The tools you choose to use have a huge impact on how well you can keep up with the flood of communication caused by engaging in social media.  I don’t think I’d be as active (or at all active) on social media if it weren’t for my iPhone.  My iPhone gives me the ability to check in on FaceBook & Twitter at random moments in the day, like waiting in the drive t Read more »

Author: Maura Nevel Thomas

What is your email reputation?

posted on February 12, 2010

Author: Marilyn McCray

Austin SEO Small Business Special

posted on February 5, 2010

Just putting the finishing touches on an awesome small business seo package for local businesses looking for Austin SEO services.For businesses targeting a local area package pricing is only $399 per month with no setup fees. If you target a national market the price is $599 per month.These packages have been tested and proven very effective despite their affordability. Each package includes the following...- Website Analysis- Keyword Research Read more »

Author: Charles Preston

Boosting Your Online Presence

posted on February 1, 2010

In this week's Outsource Resource blog, I feature 2 businesses that help us with our online presence and one of those is this one: NetworkinAustin.com!  Read more »

Author: Abigail Mahnke

So You Want To Be on the Google Map: Step# 1 in a Series

posted on January 28, 2010

Every Business Owner needs to understand the power of Google. One of the most powerful Google tools right now is the Google Business Listing.Have you noticed that when you type in a search query for anything in Google, Yahoo or Bing, a Map with little push-pins pop’s up?In Google – that is the Google Map, or 7-Pack. It’s a pretty powerful place to be.The Google 7-Pack not only shows up above the “organic” or “natural” search results, but it has a higher click rate than the Google Adwords (Ad’s surrounding it). Read more »

Author: TechJane

Giving a Web site more Web 2.0 features

posted on January 18, 2010

If you're thinking about making your static company Web site a little more interactive and interesting, you might enjoy some of these suggestions.... Read more »

Author: Sheila Scarborough

To Email Market or Not to Email Market?

posted on January 18, 2010

My focus this week is on email marketing. I have a new blog posting about it:We all get tons of email newsletters in our inboxes these days, leading some business owners to think that email marketing is a nuisance and has no place in their own marketing campaign. Is that the best way to think about it? Or is that throwing out the baby with the bath water? To read the full blog, go to http://outres.net/blog/?p=21 Read more »

Author: Abigail Mahnke

Community, Not Campaigns For Small Business

posted on January 14, 2010

Is your business still thinking of marketing as a set of campaigns? It might be time to switch gears and start thinking more about connecting with prospects and customers via community. Read more »

Author: Chris Bailey

What Is The Most Effective Marketing Tool To Use During A Recession? (Hint You Are Using It Right Now)

posted on January 13, 2010

With tighter marketing budgets more and more small businesses are discovering they can save money and actually get better results by moving their budget into online marketing.Specifically search engine marketing. Whether it be by getting your site ranked organically or by way of a pay-per-click campaign. Study after study have shown search engine marketing to be the most effective form of advertising in terms of ROI compared to traditional marketing tactics. Read more »

Author: Charles Preston

Austinites share their 2010 social media predictions

posted on December 27, 2009

At Austin's Social Media Breakfast earlier this month, 10 different people with expertise in the social Web took about 3 minutes each to tell a packed house what they thought would happen in social media in their field during the next 12 months. Read more »

Author: Sheila Scarborough