How to stay nimble and use email as an effective part of your marketing funnel (or any other oddly shaped object). I’ve been fortunate to attend a handful of fantastic conferences over the past six months, including SXSWi 2010, Marketing Sherpa’s Email Summit 2009, Innotech, HOW Design and various smaller ones. The topic that keeps popping up in workshops is the evolving “marketing funnel.” Read more »

One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »

How do you keep up with social media?  How do you find the time?  I get asked some version of this question every day, and in fact I deliver trainings on the topic.  The tools you choose to use have a huge impact on how well you can keep up with the flood of communication caused by engaging in social media.  I don’t think I’d be as active (or at all active) on social media if it weren’t for my iPhone.  My iPhone gives me the ability to check in on FaceBook & Twitter at random moments in the day, like waiting in the drive t Read more »

Just putting the finishing touches on an awesome small business seo package for local businesses looking for Austin SEO services.For businesses targeting a local area package pricing is only $399 per month with no setup fees. If you target a national market the price is $599 per month.These packages have been tested and proven very effective despite their affordability. Each package includes the following...- Website Analysis- Keyword Research Read more »