When looking at technology products over the last decade you see many big name products from vendors that fit a major need at the right time. VMware is a great example of hitting the market with a product that fit a big need, consolidation and slowing down server sprawl, at the right time. They were not the first to have virtualization, which can be traced back decades. However they were in the right place and the right time. Read more »

How to stay nimble and use email as an effective part of your marketing funnel (or any other oddly shaped object). I’ve been fortunate to attend a handful of fantastic conferences over the past six months, including SXSWi 2010, Marketing Sherpa’s Email Summit 2009, Innotech, HOW Design and various smaller ones. The topic that keeps popping up in workshops is the evolving “marketing funnel.” Read more »

One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »

 The drama continues.  The well-meaning sales manager takes her seat at the conference table.  This time it’s the hot seat.  The results are in from the last email campaign. Read more »