Member Blog Posts in "leisure, travel & tourism"

Startup Savvy: Trade Show Booth Design on a Budget

posted on August 23, 2010

At the recent TACVB (Texas Association of CVBs) annual conference in Lubbock, my business partner Becky McCray and I negotiated a trade show booth for our Tourism Currents online course in social media for tourism as part of our speaker fee. Read more »

Author: Sheila Scarborough

Use What You Have: Sports as a Tourism Niche

posted on July 21, 2010

If you are part of the tourist board for Paris or Tokyo or New York, you have visitors coming in all the time, for millions of different reasons. If you are a smaller town or less urban region, you have to look around and ask some hard questions....what do we have that can draw visitors and tourism dollars since we appear to have misplaced our Eiffel Tower?One answer these days is sports tourism. Read more »

Author: Sheila Scarborough

No one reads those comments

posted on June 11, 2010

 The hotel’s general manager just made that statement and muttered that people just like to complain. The marketing manager couldn’t believe his ears.  He had been monitoring various websites where travelers could post their own reviews of lodging and restaurant properties.  He watched the comments pile up, mostly negative. Read more »

Author: Marilyn McCray

Social Media for Crisis Communications

posted on June 7, 2010

One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »

Author: Sheila Scarborough

Oprah, You Are Killing Me

posted on May 23, 2010

So I heard that adding to your list of yo-yo dieting, waffling between yelling “DON’T SPEND ANOTHER SUMMER FAT” and sheepishly admitting “I guess I was talking the talk but not walking the walk”, and creating fad diets out of materials that are meant to be health at every size, you and your television network are now planning a reality show in which you’ll go inside an eating disorder treatment fa Read more »

Author: Ragen Chastain

Giving a Web site more Web 2.0 features

posted on January 18, 2010

If you're thinking about making your static company Web site a little more interactive and interesting, you might enjoy some of these suggestions.... Read more »

Author: Sheila Scarborough

It's Tax Season, Are Your Investments In Order?

posted on December 10, 2009

Around tax time, your attention is particularly focused on your finances and assets.  The current status of the economy can be unsettling and knowing how you can be prepared has become very important.  As you start working on your taxes, you’ll probably be reminded of some of the milestones that occurred during the previous year. Did you recently move?  Has your relationship status changed?  Did you have a baby?  Are you now taking care of your parents?  Did you get a raise at work or change jobs? If any of these milestones have occurred in the Read more »

Author: S. Todd Harris

What's a Good Social Media Move for a Business? Facebook!

posted on November 10, 2009

(A version of this post was originally published on Sheila's Guide to the Good Stuff.)I'm often asked by businesspeople and other professionals what I would recommend as a good first step in learning how to communicate with social media. More and more these days, I immediately mention a Facebook Page. Read more »

Author: Sheila Scarborough

Packing Tips for Conferences

posted on October 29, 2009

(This is cross-posted on the Perceptive Travel Blog) Two professional conferences, two different climates (Seattle WA and Tulsa OK) for six full days.  Read more »

Author: Sheila Scarborough

Tight Business Travel Budget? Attend Conferences Via Twitter Hashtags

posted on October 24, 2009

(This is cross-posted on Sheila's Guide to the Good Stuff.) For the past few weeks, I’ve been globe-trotting….well, more accurately, Continental-U.S.-hopping.  Read more »

Author: Sheila Scarborough