One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »

When you need business software, what resources have you used, or are available for you to use? In my last post regarding the software exploration process (the effort to find the right software for your business needs and budget), we covered some standard ways to find software. The resources that were referenced are somewhat common to anyone that has ever taken on such a project. Read more »

Opening a venture is one of the trickiest decisions that one can go through. The entrepreneur's requirements for safety with steady wage combat against their dreams and daring.  It is here, at this key battlefield, that  begins your foundation for each and every move you take on in building your internet based presence. Read more »

 It is a given in today's world that most industries can benefit from some type of web site. That doesn't mean that the same web site solution will work the same for each business, quite the opposite really. Sometimes, it is easy for the non-technical to get enamored with features that are unnecessary or perhaps hurtful to the end goal.Recently, I had a client come to me who was expanding their business. They had purchased a Flash template from an online vendor and now wanted to modify and SEM (search engine marketing) for the new web domain. Great! That we can do. Read more »