During cash-tight times, customers will lean towards prioritizing payments based on their needs, personal relationship with your firm and your firm's position on credit and collections.　 You can't influence customer needs nor your personal relationship with them at this point, so you may want to adjust your attitude toward credit and collections. The key is to continually remind customers that payment is expected and consequences for not paying per credit terms. To accellerate receivables turnover:  Invoice customers at Read more »

 It is a given in today's world that most industries can benefit from some type of web site. That doesn't mean that the same web site solution will work the same for each business, quite the opposite really. Sometimes, it is easy for the non-technical to get enamored with features that are unnecessary or perhaps hurtful to the end goal.Recently, I had a client come to me who was expanding their business. They had purchased a Flash template from an online vendor and now wanted to modify and SEM (search engine marketing) for the new web domain. Great! That we can do. Read more »

Internal Discovery: Needs Analysis First, discovery is both internal and external. Unfortunately, many businesses short-cut the internal work and open themselves up to vendors much too early. Two common reasons for this are – “we’re just fact finding” and “we just don’t know what questions to ask or even where to begin looking.” This direct contact with product vendors, however, means marketing packets, wordy emails, relentless phone calls, demos, and much more – they know who you are and have entered you into their database. Read more »

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