And what can you reasonably do without? In an ideal world entrepreneurs could afford a comprehensive insurance program that would protect you from any conceivable exposure. (I think this is the same world where you have unlimited funding, 48 hours in a day, and customers that would crawl over hot coals to buy from you)! In case you’re not quite in that situation some important decisions have to be made. Make sure you make educated ones. Read more »

Every Business Owner needs to understand the power of Google. One of the most powerful Google tools right now is the Google Business Listing.Have you noticed that when you type in a search query for anything in Google, Yahoo or Bing, a Map with little push-pins pop’s up?In Google – that is the Google Map, or 7-Pack. It’s a pretty powerful place to be.The Google 7-Pack not only shows up above the “organic” or “natural” search results, but it has a higher click rate than the Google Adwords (Ad’s surrounding it). Read more »

I posted a new blog on my website today about bookkeeping. You can read that article here:It’s either comical or it’s tragic. Small business owners’ financial books are often a disaster. Can you relate to this? Does the mere thought of entering transactions, paying bills, or running a P&L statement give you shingles? Since I enjoy bookkeeping, I can’t relate to this (which probably makes me a geek) but there’s no question I’m in the minority. So what’s up with this? [Read full article.]

Around tax time, your attention is particularly focused on your finances and assets.  The current status of the economy can be unsettling and knowing how you can be prepared has become very important.  As you start working on your taxes, you’ll probably be reminded of some of the milestones that occurred during the previous year. Did you recently move?  Has your relationship status changed?  Did you have a baby?  Are you now taking care of your parents?  Did you get a raise at work or change jobs? If any of these milestones have occurred in the Read more »