Let's take a quick look at the most prominent presentation tool used today: Power Point. Read more »

Internal Discovery: Needs Analysis First, discovery is both internal and external. Unfortunately, many businesses short-cut the internal work and open themselves up to vendors much too early. Two common reasons for this are – “we’re just fact finding” and “we just don’t know what questions to ask or even where to begin looking.” This direct contact with product vendors, however, means marketing packets, wordy emails, relentless phone calls, demos, and much more – they know who you are and have entered you into their database. Read more »

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What happens when you make it public that your business is looking for software? CASE STUDY I recently came across one of those “I’m looking for…any suggestions?” inquiries from a solopreneur considering CRM software (direct source reference intentionally omitted). Instead, I’ve pasted below selective parts of the originating inquiry and then in my following analysis I’ve included some handpicked comments that were given in response. Read more »