Investing in customer loyalty isn't just good business, it's good money.  For every 1% improvement in your customer retention rate, operating income will improve by 20% and just a 5%  reduction in customer defections can lead to an 85% boost in profits. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%?  The bottom line is that customer loyalty is good for the bottom line! Read more »

 A survey of Accounting Software Buyers, by Deloitte & Touche, has gotten a lot of traction; both on its own and via other publications and bloggers; two sources are referenced below.