Member Blog Posts in "B2B"

Five Steps for Measuring Customer Loyalty

posted on January 24, 2012

Investing in customer loyalty isn't just good business, it's good money.  For every 1% improvement in your customer retention rate, operating income will improve by 20% and just a 5%  reduction in customer defections can lead to an 85% boost in profits. Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%?  The bottom line is that customer loyalty is good for the bottom line! Read more »

Author: Laura Patterson

Get More Analytical in 2012

posted on January 8, 2012

As business professionals we make a variety of important decisions every day – from what markets and customers to serve, to what products to offer, from how to improve customer loyalty, to which people to hire and what infrastructure we should buy, and so on. Some of us make these decisions based on experience, others more intuitively. In today’s dynamic environment, we’re learning that companies that make fact-based decisions experience better performance. Read more »

Author: Laura Patterson

Options: 10 NEW Criteria for Software Purchasing

posted on May 25, 2011

 A survey of Accounting Software Buyers, by Deloitte & Touche, has gotten a lot of traction; both on its own and via other publications and bloggers; two sources are referenced below.

Author: Keith German

Questions to Ask Before Signing Software Purchase Contracts

posted on April 29, 2011

 Ok, so you’ve done the hard work and feel like you found a software system that meets your needs. Now comes the dreaded step of reviewing pricing and signing the contract agreement. Do you feel comfortable with the jargon? Read more »

Author: Keith German

Bookkeepers & Accountants: Where to Draw the Line between the Two.

posted on April 15, 2011

Bookkeepers and accountants are not interchangeable. There are tasks that clearly belong to your bookkeeper and others that belong to your CPA. In many people’s mind, the demarcation line is blurry and this is because, historically, both professions have had incentives to blur that line in order to grab billable hours away from each other. The reality is a lot simpler and cleaner. The accounting profession (aka CPAs) is highly regulated. Read more »

Author: Patrick Bonnaure

QuickBooks Accountant Copy: Don’t Bother.

posted on March 28, 2011

The QuickBooks Accountant Copy is a great concept on paper, but a hindrance in real life. Nowadays, there are much more elegant and efficient  ways to coordinate your work with your CPA, tax adviser or bookkeeper. If your CPA asks you for an Accountant Copy, I recommend that you push back. Luckily, fewer and fewer CPAs ask for an Accountant Copy. Quick primer on the QuickBooks Account Copy. Read more »

Author: Patrick Bonnaure

Intuit’s 401k – An Intriguing Approach

posted on March 18, 2011

Intuit, the maker of QuickBooks, recently entered the 401k market and is getting some good traction. Why is it worth noting? After all, there are hundreds of 401k providers out there and most are investment institutions with much better financial pedigrees than Intuit’s. However, Intuit is taking an innovative approach that might fill a void for small businesses. 401k plans are widely considered to be a powerful tool for retirement savings and for employee retention. Unfortunately, they are usually complex and expensive to administer. Read more »

Author: Patrick Bonnaure

Is a Franchise right for you?

posted on March 15, 2011

Is a Franchise Right for You? Before you go ahead and invest in a franchise, you want to sit down and be honest with yourself. You need to think about how much money you have to invest. Just as importantly, you should assess your personal skills and abilities. Read more »

Author: Dena Largent

Your Bookkeeper is not a Certified QuickBooks ProAdvisor. Does it Matter?

posted on March 11, 2011

The bookkeeping profession is as unregulated as it gets. There are no official certifications like they have for CPAs, financial planners and many other white collar service professions. It’s a good thing as I’ll explain below, but it leaves many small business owners wondering how to identify the good from the bad among bookkeepersRead more »

Author: Patrick Bonnaure

Ten Things I Learned In Line At The Super Bowl

posted on February 25, 2011

I’m a Packer’s fan by marriage (18 yrs) , so when the Pack made it to the Super Bowl this year and it was to be held in Dallas, a mere three hour drive from our house in Austin, I knew it was only a matter of time and money before my husband exclaimed, “we’re going to the Super Bowl baby!”.  And he did, and we did.And it was ….a learning experience. I grew up in Dallas and was a Cowboys fan by geography… and I went to the same chuch that Coach Landry went to so it was practically part of my religious upbringing. What’s that word? Indoctrination? Read more »

Author: Julie Niehoff