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Tourism Currents

About

Tourism Currents is an online learning community and membership site - we focus on teaching tourism professionals how to use social media for destination marketing.

Passions

NHRA drag racing

Wish List

** Speaking, training and writing opportunities related to the social Web. ** Better understanding of mobile technology and services for my own professional development and understanding. ** A trip to the UAE to write a profile article on Al-Anabi Racing. :)

Startup Savvy: Trade Show Booth Design on a Budget

posted on August 23, 2010

At the recent TACVB (Texas Association of CVBs) annual conference in Lubbock, my business partner Becky McCray and I negotiated a trade show booth for our Tourism Currents online course in social media for tourism as part of our speaker fee. Read more »

Author: Sheila Scarborough

Use What You Have: Sports as a Tourism Niche

posted on July 21, 2010

If you are part of the tourist board for Paris or Tokyo or New York, you have visitors coming in all the time, for millions of different reasons. If you are a smaller town or less urban region, you have to look around and ask some hard questions....what do we have that can draw visitors and tourism dollars since we appear to have misplaced our Eiffel Tower?One answer these days is sports tourism. Read more »

Author: Sheila Scarborough

Social Media for Crisis Communications

posted on June 7, 2010

One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. An organization should build their brand reputation and online network before something blows up, rather than showing up to engage only after some disaster occurs.(People do notice Johnny-come-latelies on the social Web.) Read more »

Author: Sheila Scarborough

Giving a Web site more Web 2.0 features

posted on January 18, 2010

If you're thinking about making your static company Web site a little more interactive and interesting, you might enjoy some of these suggestions.... Read more »

Author: Sheila Scarborough

Austinites share their 2010 social media predictions

posted on December 27, 2009

At Austin's Social Media Breakfast earlier this month, 10 different people with expertise in the social Web took about 3 minutes each to tell a packed house what they thought would happen in social media in their field during the next 12 months. Read more »

Author: Sheila Scarborough

Sheila Scarborough registered for these events

September NetStorming - Behavioral Style Selling

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Hosted by: NetworkInAustin.com (NIA)
Date: Monday, September 13, 2010
Time: 4:00 PM - 6:00 PM

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