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McCray & Company
Austin, TX, 78703
About
I am a results-oriented marketing professional with experience in sales, marketing and public relations. Skilled at crafting strategy for innovative, cost effective marketing campaigns and cultivating partnerships to increase revenue and drive awareness with the ROI in mind. Looking to create win – win solutions for hospitality, small businesses and not for profit organizations. My specialties include: Marketing Communications, Advertising and PR. Brand Development. Direct Marketing, Database and CRM Marketing. Internet, E-marketing, Social Media. Special Events.
Passions
I'm interested in culture in Austin. What a vibrant place.
Wish List
I'm looking for new networking and opportunities to help small businesses and nonprofits succeed.
No one reads those comments
posted on June 11, 2010
The hotel’s general manager just made that statement and muttered that people just like to complain. The marketing manager couldn’t believe his ears. He had been monitoring various websites where travelers could post their own reviews of lodging and restaurant properties. He watched the comments pile up, mostly negative. Read more »
Author: Marilyn McCray
Help! We need a bigger list!
posted on April 15, 2010
The drama continues. The well-meaning sales manager takes her seat at the conference table. This time it’s the hot seat. The results are in from the last email campaign. Read more »
Author: Marilyn McCray
Can’t we just blast out to our entire database?
posted on April 11, 2010
A scene played out in offices around the country – a well-meaning sales manager comes into the meeting and demands action. Sales are down. The numbers are down. The phones aren’t ringing. Franticly shuffling reports, she looks up and says “I don’t see why we can’t send an offer to everyone in our system. There are thousands of names in the database.” Read more »
Author: Marilyn McCray
How can two post cards provide $1 million in new revenue?
posted on February 2, 2010
What can happen when you combine the power of CRM (Customer relationship management) and direct mail? Read more »
Author: Marilyn McCray
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