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Lisa Garza
Apex Insights, LLC
(512) 695-1177Tags: audience targeting, competitive landscape, conscious business, Internet Marketing, messaging, personas, social media, thought leadership
About
Apex Insights helps small and medium businesses and marketing service agencies with smart strategies: from audience analysis to messaging development and social media. In today's economy, marketers are facing doing more with less, and sometimes a fresh outside perspective at the strategic level is exactly what is needed to more effectively and efficiently meet business objectives. With years of experience both client and agency-side, in high tech and B2C sectors, every approach is customized for optimal success.
Passions
Learning more about the power of social media in the non-profit world. Understanding what defines, drives, and propels emerging conscious businesses. Looking at far-reaching marketing trends as the Boomer generation retires and Gen X begins to manage the country.
Wish List
I would like to connect with others who share my passion for understanding and empowering high-purpose companies, conscious businesses and emerging B Corporations focused on serving the public good.
SMB Marketing Staffing Management, Part I:2
posted on October 27, 2009
Managing The Best People for the Job, But Just Enough of Them One of the great challenges of small to medium sized business is accomplishing all of the functions of the enterprise without an enterprise-sized staff. This is especially timely in today's business climate where every efficiency is paramount. Read more »
Author: Lisa Garza

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